Why Email Marketing is Essential for Higher Conversion Rates

Many think that email is dead in a world of social media platforms such as facebook, instagram, twitter and linkdin. However, nothing could be further from the truth. Email is still an essential part of digital marketing and drives hoards of quality clicks if done ethically and correctly. Most companies and business owners do not follow strategic methods to motivate subscribers to open the email and take action. Here are three core reasons email marketing is essential for higher conversion rates.

Drives Quality Traffic
Other than organic traffic, email is the best way to produce qualified customers and clients. As a matter of fact, the main goal of most marketing campaigns is to get contact information which usually starts with their email. That way you get to advertise for free and get free traffic to your web site.

Subscribers Become Warm Leads
With effective messages, well informed subscribers become warm leads and are much easier to convert to sales, saving your business bot time and money. Its also a lot less stressful sale for both you and the customers or client.

Follow Up Marketing Still Works
Follow up is still essential for maximizing your advertising dollars. Email is the perfect way to follow up, because if your campaigns are persistent, your subscribers will eventually become customers. You can automate emails and send them for as long as the subscriber is on your list.

Subscribers can stay on your list for years! The idea is to stay in contact. Your subscribers may not read all of your emails, but they don't need to read them all, they just need to see your contact info and eventually read some of them for email marketing to be effective.

Business owners are still maximizing their sales and creating blockbuster numbers with the classic methods of email marketing and automated follow up. It has been around for a long time, but no other method of communication seems to has the same results as email. Not to mention it puts you in full control of your contacts independent of the control of business owned social media platforms.

Rod Davis
Microbusiness Media

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