How to Find Customers and Clients with SEO or Search Engine Marketing in 2022 and Beyond

So you started an business or have a business and you need to find customers and clients and start to get your name out there in your niche or industry. Search engine marketing is still one of the best ways to accomplish a marketing reach. Surprisingly, not much has changed about SEO since the conception of search engines. Although the algorithms have changed to prevent gaming and to get more accurate results, the basic principles of SEO have not changed.

The amount of time it takes to gain traction in search can depend on the level of competition you have. But don't let a high level of competition discourage you from using SEO. Often times there are overlooked niches that are wide open for the taking. There is a simple process for finding these niches and filling the gaps with your business presence so your potential customers and clients can easily find your web site through search terms. Here is a simple, yet effective process for getting them to your site via search.

  1. Find Keywords Your Customers and Clients are Using
    The first thing you will want to do is to find keywords your audience is using to find your related product or service. There are a myriad of tools available to find effective keywords. The most popular is the Google Keywords tool. If you sign up for an adwords account, you can use this tool for free. Another great way to use Google for keywords is by using the autocomplete feature on the search bar. This is a great indication of some of the lesser known keywords individuals are using to find information related to your business.

    Google Trends
    KW Finder
    SEM Rush
  2. Use "long tail" Keywords to Get Highly Targeted Traffic
    Long tail keywords are longer phrases and terms more than 2 words that people use to search. These long tail keywords are highly effective at driving traffic and often overlooked by those that dominate the top listings of Google and other search engines. You can often find these long tail keywords using tools such as the Google autocomplete function.
  3. Create Content Using Relevant Keywords
    Once you have relevant keywords, next you use the keywords to create content such as articles, videos and podcasts. These keywords will lead your prospect right to your web site, landing page or offer. By the time they reach your landing page, they are already warmed up to receive your offer.
  4. Place Content on Platforms Your Customers and Clients Use
  5. Create Unique Content for Each Platform

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