Running a business is hard enough without having to worry about how you are going to find new prospects, customers and clients. But it is absolutely necessary to grow or even just maintain your business.
Some business have been out long enough to get repeat customers or referrals, but what if you are a new business or a business that has sporadic ups and downs? It becomes a crap shoot as to what your revenue will look like from month to month.
If you spend time on marketing, sometimes it becomes a majority of your efforts if you don't have a reliable way to bring in business automatically. So you are at a crossroads. You could do your own marketing, you could hire an employee or you can hire a marketing agency or advertising service.
If you are trying to decide on how you want to handle your business marketing and you need results, here are some of the things that will help you decide if you
- What is Your Marketing Budget?
Your marketing budget is an important factor in determining how you are going to marketing your business. It really depends if you have more time or money. If you don't have a lot of money, you may end up doing it yourself until you have the funds to reinvest to grow your business. If you have the funds to hire an effective marketing company or hire a marketing specialist as an employee, this may be the route to go as it frees up your time to focus on taking care of customers and clients and providing quality service.
- Can you get results yourself ?
If you have the time and the proper instructions or skills, it may be an option to do all of the marketing yourself. You can start with a basic strategy and build on your marketing as your business grows.
- Hiring and Employee VS An Agency
Hiring a marketing agency is cheaper than an employee.
If you are thinking of hiring a marketing agency, it may be much cheaper than hiring an employee. An agency will eliminate having to pay a salary, and benefits and you are directly paying for results. A reputable agency will focus on delivering results to keep you as a client.
This may be great for startups or individual entrepreneurs who want to save money or with low overhead. The drawback is you have to learn marketing which is a whole field of its own and can lead you down a confusing path of learning to get results. In addition, if you don't use proven or free marketing tactics
If you don't have the time and money to learn marketing or to do it yourself, you might not have a choice other than hiring an employee or an agency.
- What is the Best Way to Get Results?
If you are not sure of the best way to get results for your business, it pays to do some research on the best way to pursue marketing. Your research may reveal that marketing is easy for your industry or niche while other competitive niches are going to be much harder and may require some help. In addition, just because you hire someone to do it for you does not guarantee results. Hiring somone also requires research to find out who can deliver results.
When making business decisions most of them involve deciding if you have more time or money. If you have a less time and more money then you may want to outsource your marketing or hire someone in house. If you have more time and less money, then if might pay to learn some simple marketing tactics to find more customers and clients.
If you have very little time or money, you will be forced to find a way to give up one or the other in order to move forward. This is often a dilemma for startups and individuals operating on a low budget.